![]() ![]() Previously, to understand their fleet performance, Southwest’s IT team manually pulled data from legacy systems and various sources, including Access, Excel, Oracle, SQL Server, and Teradata, its enterprise data warehouse. Without an enterprise-wide view of their data captured in real-time, Southwest couldn’t see how different parts of operations were performing to asses if they could do better for customers or keep up with competition, growth and change. Business groups needed an immediate and accurate understanding of the trips customers booked and flew and whether they arrived on schedule to ensure optimized on-time performance (OTP) and customer satisfaction. Through organic growth, they've scaled from three to 2,900 active Tableau users across 36 departments.Īs Southwest grew, acquiring AirTran, adding to its fleet, and expanding internationally, they needed to shift to self-service analytics and customized business intelligence that scaled with the business and allowed them to react more quickly to growing data sets. Southwest now uses Tableau to capture and engage with the data needed to maintain excellent performance and ensure passengers have successful journeys. Tableau has connected the dots-from maintenance and finance to customer service-and real-time insights are driving efficiencies and casting light on opportunities, like where to add routes or how to reduce gate wait times. The IT team selected Tableau to enable a culture of self-service analytics at scale and provide a secure environment to explore trusted data, bringing everyone on the same page. ![]() Absence of an enterprise-wide view made it difficult to quickly consume, integrate, cleanse and analyze the swelling data, resulting in discrepancies, duplications, and multiple sources of truth. Previously, Southwest's data was siloed and maintained in different legacy platforms, posing a dilemma. The airline captures data throughout their operations, from planes, airports, customers, crew members, and maintenance. With more than 700 aircraft operating at least 4,000 daily flights, Southwest Airlines is the largest carrier of domestic passengers in the U.S. Reference Materials Toggle sub-navigation.Teams and Organizations Toggle sub-navigation.Plans and Pricing Toggle sub-navigation.
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