Mattel PlayBack will initially be available in the United States and Canada. (AP) Mattel announced the launch of Mattel PlayBack, a toy takeback program that will enable families to extend the life of their Mattel toys once they are finished playing with them. The pilot program will initially be available in the United States and Canada, according to a press release. This new program will allow families to send in used toys once their children are done with them so that the parts from the old toys can be used to create new ones. The new program is designed to recover and reuse valuable. Mattel, a leading global toy business for children and family entertainment, announced the launch of Mattel PlayBack. (NASDAQ: MAT) today announced the launch of Mattel PlayBack, a toy takeback pilot program that will enable families to extend the life of their Mattel toys once they are finished playing with them. For materials that cannot be repurposed as recycled content in new toys, Mattel PlayBack will either downcycle those materials or convert them from waste to energy.Īt launch, the program will accept Barbie®, Matchbox®, and MEGA™ for recycling with other brands to be added soon. The program titled, Mattel PlayBack, is a toy takeback program that helps support the company’s goal to achieve 100 recycled, recyclable or bio-based plastic materials across all products and packaging by 2030. New program to recover and reuse materials in Mattel toys for future Mattel products EL SEGUNDO, Calif. The toys collected will be sorted and separated by material type and responsibly processed and recycled. To participate in the Mattel PlayBack program, consumers can visit /PlayBack, print a free shipping label, and pack and mail their outgrown Mattel toys back to Mattel. Theres no cost for consumers to participate, and the. Mattel PlayBack is a program that helps parents of Mattel toys recover materials to be recycled and reused in other toys. Mattel PlayBack will recover and reuse the materials from the old toys that families send to the company for future Mattel products. Last year, Mattel introduced several toys as part of this goal, including the Fisher-Price® Rock-a-Stack® and Fisher-Price® Baby’s First Blocks, made from bio-based plastics, three MEGA Bloks® sets made from bio-based plastics, and UNO® Nothin’ But Paper, the first fully recyclable UNO® deck without cellophane packing materials. launched a toy take-back program on Monday called Mattel PlayBack. The company is striving to reduce the use of plastics – including recycled, recyclable and bio-based plastics – by 2030. With the launch of Mattel PlayBack, Mattel has taken a step towards making play more Sustainable and Responsible, inspired by the logics of Circular Economy. Updated: / 10:10 PM EDT EL SEGUNDO, Calif. Mattel has also created a new program to improve the amount of materials used in Mattel products. Mattel Launches Playback Program: Reduce, Reuse and Recycle Toys
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